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Riccardo Cattani
E-mail:
r.cattani@bycam.it
Professional
Experience
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1997-2000 |
Production
Manager
- Television Production Center, Stream SpA (Telecom Italia Group)
– Production management, coordination, concept development and planning
for the TV Production Center and for "Canale Promo", a special
channel dedicated to the on-air promotion of new digital TV services and channels
via satellite or cable. |
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1994-1997
|
Art
Director
- Digital Production Studio (DPS), Stream Servizi Multimediali
Interattivi SpA (STET Group) – Development of audio-visual materials,
user-interface design and TV promotion for “VideoMagic”, a trial
video-on-demand service based on ADSL technology, launched in 1995 and
offered for 18 months to 1000 subscribers in Rome and Milan. |
|
1991-1994 |
Director
of planning
- Electronic Publishing Business Unit, Sidac SpA (STET Group) -
Monitoring of the emerging multimedia consumer market, including new
products, copyright acquisition, marketing, distribution, production cycle
and development tools. |
|
1986-1990 |
Interactive
Designer
- Sidac SpA (STET Group) - Head of the development team for the
audio-visual components in interactive multimedia products. |
|
1984-1986 |
Television
Producer
- Sarin SpA (STET Group) - Member of the Videodisc development
team, in charge of designing and developing multimedia applications based
on optical technology. |
|
1978-1984 |
Co-Founder
and General Manager
- Update Srl – General management. Creative and technical input
during the development and production of audiovisual media for training,
education and information. |
|
1974-1977 |
Production
Manager
- CK International Srl – Management of the technical services
required by this public relations and conference-management company.
Development and production of audiovisual training tools for the
pharmaceutical industry and for medical applications. |
Professional
Profile
Over
the last twenty-five years I have explored the entire range of communications
technologies and audiovisual media, from photography to digital television and
beyond, covering the complete product life cycle from market analysis and
concept creation to production, programming and resource planning.
At
every stage in my career, my goal has been the creative integration of marketing
needs, communication technologies and the most innovative and sophisticated
production systems, finding a balance between user expectations and what is
economically and technically feasible.
While
constantly refining the managerial and technical skills necessary to ensure the
highest product quality, I was able to successfully build the kind of creative
work environment and dynamic, self-motivated development teams necessary to meet
the challenge of rapid technological and market innovation.
The
Stream Years
I
came to Stream at a very early stage in the set-up process, when the company
still had to create its own market. It was a once-in-a-lifetime opportunity. My
job in the company was to build up a TV production capability, starting from
scratch, using the resources made available to us by the shareholders and
meeting the expectations of an increasingly demanding audience.
My
work at the TV Production Center included:
- Design
and production of the on-air promotional
- Production
and programming for the Promo Channel
- Production
of TeamTV, Stream news channel
- Production
of Calcio Campionato, a service of soccer news and events (management of
multiple parallel events, studio coordination, interactive services)
- Internal
production of the Sports Channel including corporate on-air promotional
campaign
- Brand
identity creation for Canale Viaggi (Travel Channel), TVL, Promo, TeamTV,
the Interactive Soccer channel, and other services
- Internal
distribution of corporate audiovisual information
- Technical
support during broadcasting
Some
Products and Campaigns
2000,
Development of brand identity and promotion for the "Grande Fratello"
(Big Brother) interactive service, Stream
2000,
Brand identity re-styling for the "PrimaFila"
Pay-Per-View (PPV) service, Stream
1999,
Development of brand identity for "Canale Viaggi" (Travel Channel),
Stream
1999,
Development of brand identity for TVsat, PPV and Interactive TV (INTV),
"Campionato Serie A 99-2000" (National Soccer League) service , Stream
1998,
Development of on-air promotion campaigns for PPV
using virtual testimonials
1998,
"Protozoa" project, Real Time3D Character Animation , Stream
1997,
Promotional campaign for PPV films and events, Stream
1997,
Promotional campaign for PPV Soccer, Stream, Key Award 97
1997,
Creation of corporate Web site and INTV Guide, Stream
1997,
Creation of brand identity and
definition of communication strategy for the "TeamTV" news channel
1996,
Design and implementation of on-air promotion for cable TV, Stream
1996,
Creation of INTV channel for on-air promotion, Stream
1995,
Design of the navigation interface for the “Video Magic” ADSL
Video-on-Demand service Stream
1995,
Design of the on-air promotion strategy for “Video Magic”
1994,
"Le Parole dell’Arte", Sidac, consumer CD-I and CD-ROM
1993,
"Il Realismo Socialista nella Pittura Sovietica",
consumer videodisc.
1993,
"Klik Dizionario Multimediale", Sidac-Edition Renyi Canada, consumer
CD-I and CD-rom
1992,
"Venezia e le Gallerie dell’Accademia", RCS-Sidac, consumer
videodisc
1992,
"Arte Cortese tra Bastioni e Mura", Seat, consumer videodisc
1992,
"Tiziano: Dominio e Illusione della Pittura", Sidac, consumer
videodisc
1991,
"Spazi d’Arte e Fede", Seat, consumer videodisc
1990,
"L’Archivio Storico del Cine Fiat", videodisc, POI
1990,
"Storia del Cinema Italiano", Sidac-Istituto Luce, videodisc, POI,
image database
1990,
"Tiziano", CD-rom, POI, catalog
1990,
"Giorgio De Chirico", CD-rom, POI, catalog
1990,
"Abitare l’Arte", Seat, consumer videodisc
1989,
"Palazzi di Roma del ‘500 e ‘600", ICCD, consumer videodisc, POI,
image database
1989,
"Roma Archeologica 1870-1940", ICCD,
consumer videodisc, POI, image database
1988,
"Corso di Fotografia", ICCD, videodisc, CBT
1988,
"Storia dell’Arte Italiana per Immagini", Sidac-Rizzoli, videodisc,
CBT
1987,
"Rubens a Genova", videodisc, POI
1986,
"Galleria Spada: un museo video-interattivo", ICCD, POI, videodisc,
image database
1986,
"Eduardo De Filippo", videodisc, POI
1985,
"I film pubblicitari di Cannes e Venezia", videodisc, image database
1984,
"Leonardo da Vinci", videodisc, POI, Expò Tzukuba
1983,
"Nuove Tecnologie Applicate all’Archeologia", TV show for
RAI-DSE
1982,
"Bulbonia il Pianeta dei Fiori", medium-footage puppet animation, TV
1981,
"Eugenio Bennato, Mister Fantasy", RAI1 (National Broadcasting Channel
1), TV reportage
1981,
"Tamburo di Tony Esposito", RAI3 (National Broadcasting Channel 3),
music videoclip
Professional
Affiliations
Member
of the Associazione Italiana Tecnici Pubblicitari since 1981, Professional
Member (TPP) since 1986.
Languages
Good
working knowledge of written and spoken English.